Speaking of pest management Why smart marketing communications need to be honest By John Culotta With their punny company names and slogans, pest management professionals (PMPs) clearly understand the power of language in marketing their companies. They put it to good use with helpful tweets, colorful websites and catchy ads — all excellent tools for… [Read More]

Getting started with bed bug treatments? 3 ways to avoid headaches By John Culotta The pest management industry has just wrapped up another successful Bed Bug Awareness Week, during which businesses and trade groups tried to impart upon the public a bit of their bed bug wisdom. Through efforts such as these, it is safe… [Read More]

You’re licensed and insured—but do your clients know that? By John Culotta For more than 40 years, the National Pest Management Association has been commemorating National Pest Management Month (NPMM) in April. During the month-long campaign, timed to coincide with the re-emergence of pests in many parts of the country, pest management companies and other… [Read More]

Why PMPs should fight deadly distracted driving By John Culotta You’ve listened to the PSAs, seen the bumper stickers and heard the urging of lawmakers—distracted driving is dangerous. But why exactly is distracted driving such a big deal, particularly for employees who drive as part of their job? Why distracted driving is so dangerous Over… [Read More]