How to Improve Customer Service: Communication is Key
By John Culotta
Customer retention is often as important as recruitment. According to Briostack, acquiring a new customer is six to seven times more expensive than keeping an existing one, making it a devastating loss when a customer cancels their contract. However, most of the time, when a customer cancels a contract, it has less to do with services rendered. In fact, a canceled contract often has more to do with one of the foundational issues of any business relationship: customer service. Fortunately, transparent and frequent communication can often help with customer satisfaction as well as retention.
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