“When You Know Better” Campaign Recognized at Target Markets Mid-Year Meeting in Boston
Bay Shore, N.Y.—May 15, 2012— A striking advertising and marketing campaign has earned Brownyard Group (www.brownyard.com) a “Best Marketing Campaign” award from the Target Markets Program Administrator Association (TMPAA) – making Brownyard the award’s first two-time winner.
Brownyard, a program administrator providing specialized insurance coverage for select industry groups, was presented with the award on May 2 at the TMPAA Mid-Year Meeting in Boston, Mass. This is the second year for the organization’s Marketing Campaign Competition.
Brownyard was recognized for their “Insurance When You Know Better” tagline and campaign, which appeals to the expertise of their specialized target audiences. The campaign was developed by Vertibrands, a full-service marketing agency, and was used in collateral and advertising for their tailored programs, including pest control operators, security guards, cosmetic manufacturers, spas and salons and others.
“We’re honored to be recognized with this award for marketing excellence, especially at Target Markets,” says Tory Brownyard, President of the Brownyard Group.
The TMPAA Program Marketing Campaign Awards are offered in conjunction with the Insurance Marketing & Communication Association (IMCA). IMCA is a highly regarded, international organization of insurance professionals who specialize in marketing, communications, advertising, sales promotion and public relations.
About Brownyard Group
Brownyard Group is a program administrator that has developed and provided specialized insurance programs for select industries for more than 60 years. These industries include security guards, pest control operators, landscapers, cosmetic manufacturers, alarm systems, private investigators and security consultants, and the beauty industry. In 1993, Brownyard established Brownyard Claims Management, a loss prevention and full-service insurance claims facility. The company is based in Bay Shore, N.Y.