Bay Shore, N.Y. — May 20, 2015 — The multi-faceted “Be Sure” marketing campaign has earned Brownyard Group (www. brownyard.com) a Target Markets Program Administrators Association (TMPAA) Marketing Campaign Award. It was the fifth consecutive year that Brownyard won the award.
Brownyard, a program administrator providing specialized insurance coverage for select industry groups, was presented with the award on May 6 at the TMPAA Mid-Year Meeting in Atlanta.
Brownyard’s “Be Sure” campaign included print ads and emails to brokers and buyers across five different industries, including: pest control operators, security guards, private investigator and security consultants, cosmetic manufacturers, spas and salons. The campaign was developed by Vertibrands, a full-service marketing agency specializing in the insurance industry.
“We’re honored to have won this prestigious award among our peers at Target Markets,” said Tory Brownyard, president of Brownyard Group. “The campaign effectively communicated the security that brokers and insureds feel when working with industry experts at Brownyard.”
This was TMPAA’s 5th annual Marketing Campaign Competition in conjunction with the Insurance Marketing & Communications Association (IMCA). IMCA is a highly regarded, international organization of insurance professionals who specialize in marketing, communications, advertising, sales promotion and public relations.
About Brownyard Group
Brownyard Group is a program administrator that has developed and provided specialized insurance programs for select industries for more than 60 years. These industries include security guards, pest control operators, cosmetics manufacturers, alarm systems, private investigators and security consultants and the beauty industry. In 1993, Brownyard established Brownyard Claims Management, a loss prevention and full-service insurance claims facility. The company is based in Bay Shore, N.Y.