“When You Know Better” Campaign Recognized at the 2012 IMCA Annual Conference and Showcase Awards Ceremony in Denver
Bay Shore, N.Y.—July 11, 2012— A remarkable advertising and marketing campaign has earned Brownyard Group (www.brownyard.com) the IMCA Showcase Award of Excellence for the 2012 Print Product Image Advertising category. The winning entry was the company’s “When You Know Better” campaign.
Brownyard was recognized for their “Insurance When You Know Better” tagline and campaign, which appeals to the expertise of their specialized target audiences. The campaign was developed by Vertibrands (www.vertibrands.com), a full-service marketing agency, and was used in collateral and advertising for Brownyard’s pest control operator, security guard, private investigators, cosmetics manufacturers, and spa and salon programs.
“We’re honored to be recognized with this award for marketing excellence, especially the 2012 IMCA Showcase Awards, which recognize the very best in the insurance industry,” said Tory Brownyard, President of the Brownyard Group.
IMCA Showcase Awards recognize exceptional marketing and communications work in the insurance industry. IMCA is a highly regarded, international organization of insurance professionals who specialize in marketing, communications, advertising, sales promotion and public relations.
About Brownyard Group
Brownyard Group is a program administrator that has developed and provided specialized insurance programs for select industries for more than 60 years. These industries include security guards, pest control operators, landscapers, cosmetics manufacturers, alarm systems, private investigators and security consultants, and the beauty industry. In 1993, Brownyard established Brownyard Claims Management, a loss prevention and full-service insurance claims facility. The company is based in Bay Shore, N.Y.