Education: As important for customers as employees
By John Culotta
When a homeowner hires a professional, they assume they are assured complete eradication of the bed bugs or termites plaguing their homes. This is why many pest management insurance claims occur when homeowners discover a pest control treatment has been ineffective on the first try.
Despite this reality, pest management companies do not always pay enough attention to communicating with customers in a way that helps ensure realistic expectations. Education—of both employees and customers—is a critical tool for reducing these claims.