Employee Training and Managing Customer Expectations: Your First Line of Defense Against Claims
By John Culotta
As a Pest Management Professional, the last thing you want is a dissatisfied customer claiming your work was negligent or did not live up to their expectations. But too often we see claims by customers who did not understand either the risks or probable outcome of their treatment.
Your first line of defense against such claims is twofold: managing customer expectations and effective employee training.
Managing expectations is a theme I emphasize regularly in this column. It’s important to talk with your customer and be sure they understand both the risks and chances for success of your treatment.
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